The crowdfunding concept is an internet-based method which helps startups to raise capital and allows investors to invest small amount of money for investment and get trusted returns online. A crowdfunding platform provides a chance to startups which have creative and innovative ideas to turn it into a successful venture. Typically crowdfunding is dependent on the close collaboration between investors, intermediaries and entrepreneurs. Crowdfunding websites play the role of intermediator between investors and startups.
Online crowdfunding for business provides a number of benefits to startups and investors and is gaining high significance in the present times. At an early venture stage, startups try to pool money from their own network and from angel investors, capitalists, bank loans etc. Crowdfunding helps most as it is a strong alternative for startups to raise funds from individuals, friends, family members and even unknown investors who believe in the startup idea, by making them shareholders of their ventures.
Starting a new venture is a very challenging journey. There are a number of risks and challenges involved. Besides raising funds, entrepreneurs have to face roadblocks which include market validation, reliable feedback and need to spread the idea in local and global market. A crowdfunding platform helps startups to overcome all these challenges. It allows generating a community which gives realistic feedback and increases the market value of venture through an increase in the total number of investors interested in the startup business. Crowdfunding also helps to spread the idea through social media to avail loyal backers and customers for the startup ventures.
Investors also avail benefits by invest in startups through crowdfunding. They get a chance to spread their investments and diversify their portfolios. The concept of equity crowdfunding provides a share of the startup venture to the investors at a lower risk of failure and an ability to get higher returns as compared to other ways of investment.
ANGLEPaisa is one of the leading online crowdfunding website in India. It allows startups and investors to avail all the benefits of crowdfunding through its platform. ANGLEPaisa evaluates the startup idea and then creates a campaign on its website which attracts investors interested in the idea to become microinvestors. At ANGLEPaisa, return on investment directly goes to the investors account without interference of the company. It also provides a complete ‘Ecosystem model’ to startups which helps them face other challenges to start their ventures and gives a chance to investors to get higher return at lowest risk.
ANGLE PAISA started operations in July 2010 in collaboration with some of its counterparts in US and local investors by working on projects in the real estate sector and websites. 
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